Yorkshire Radio Network (Nov 2024 - ongoing)

In late 2024, I joined the company to produce content for radio, web and social media across five local stations in North & East Yorkshire.

The only full-time member of staff, I work alongside the company directors to shape and deliver their strategy.

My work includes every aspect of programming a local station: I present daily shows; record a broad range of local interviews; balance automation; build clocks, playlist and schedule music; write, produce and schedule promos and commercials, write web articles, produce and schedule social media content including video and host station events.

In my first 12 months, I reshaped the music proposition across all stations, built and launched an advertiser-funded station, significantly expanded the web content offering and increased the average weekly social media reach by 5000%.

Following a series of takeovers in early 2020, I was one of just two programmers from the acquired companies invited to join Bauer’s team producing content for radio, web and social media across the Yorkshire portfolio of Hits Radio and Greatest Hits Radio stations.

Greatest Hits Radio (Sept 2020 - Nov 2024)

I produced on air and online content for the Yorkshire regional afternoon show. The most successful of all the regional afternoon shows, GHR reach in Yorkshire doubled between 2022 and 2024 to 1.2million people. The region contributes 11.9million of the station’s total hours.

I was soon asked to work across a number of Greatest Hits Radio’s national network shows, producing radio content for ‘Greatest Hits At Breakfast with Rossie’ (Bauer’s biggest breakfast show, with 2.95m listeners a week), ‘The Greatest Hits Radio Late Show with Andy Crane’ (Bauer’s biggest late show, peaking at 596k listeners a week) and ‘Richard Allinson on Greatest Hits Radio’ (the UK’s most-listened to commercial weekend mid-morning show reaching 2.3m listeners).

Having joined when Greatest Hits Radio was in its infancy, I am proud to have been part of the team that grew it into the UK’s most listened to commercial radio station, reaching 7.44m people for a total on 64million hours.

Hits Radio (Sept 2020 - Nov 2024)

I delivered the local social media strategy – a key component of the overall content and marketing strategy. I produced engaging video content for Hits Radio West Yorkshire’s ‘Breakfast Show with Mylo & Rosie’. One of my videos was the show’s most seen piece of social media content during 2024, reaching 52,000 people on facebook alone. The station’s radio reach grew by 79% between 2022 and 2024. The breakfast show won ARIA Gold for ‘Best Local Show’ in 2023 and 2024.

I also produced video and other social media content for the biggest and most successful breakfast shows in the Hits Radio network including in the North East where Steve & Karen’s Breakfast Show recorded the highest market share in a decade in Q3 2024 and in South Yorkshire, where the reach of social content for ‘Big John At Breakfast’ grew by 28% in my first five months.

I produced Breakfast promos for many shows across the Hits Radio network. Here's one made for the Hits Radio North West Breakfast Show with Leanne & Joel:

And one of many made for Steve & Karen's Breakfast Show on Hits Radio North East

Yorkshire Coast Radio (Feb 2006 - Sept 2020)

I was a presenter and Deputy Content Manager, handling the day-to-day programming of the radio station. I was a key part of the team that delivered the highest like-for-like audience figures in the UK over many quarters. Audiences peaked at a weekly reach of 53% while market share was consistently around 20%.

As well as presenting a market-leading daytime show, my role included managing the station’s GSelector, writing and scheduling presenter talk-up scripts and promo trails, generating commercial promotional ideas with sales executives, organising and hosting numerous station events, working with the digital team to ensure consistent quality and tone of voice on web and social media platforms and balancing overnight and weekend automation.

Alongside audience growth of 50% during my time at the station, our SEO and social strategy saw the station deliver the highest number of webpage visits and socials views of any station in the group, exceeding figures delivered by stations with TSAs up to 20 times the size.